T-Mobile reports Q1 2013 customer acquisition results

Net customer losses in postpaid; sustained net customer additions in prepaid

T-Mobile has just posted a preliminary report of its customer additions and losses for the first quarter of 2013, and while this is far from a full financial report it's a good indication of how the carrier did in the last three months. First, the losses -- T-Mobile shed a net of 199,000 postpaid customers in the quarter, although that's a significant improvement from the 515,000 they lost in the previous quarter. Luckily, strong gains in its prepaid business more than made up for these heavy losses.

The first quarter of 2013 netted T-Mobile 202,000 branded prepaid customer additions, an increase over the previous quarter and the seventh consecutive quarter of gains in this area. That puts overall branded customer acquisitions (both pre and postpaid) at a net gain of 3,000 for the quarter. It may not sound like much, but that's a huge improvement over previous quarters that saw 300,000 or more customers walk out the door every three months.

In the end, with strong gains of 576,000 non-branded customer additions -- such as those on MVNOs -- T-Mobile found itself with a total of 579,000 net customer additions, pushing the magenta network over 34 million in total once again. It will be interesting to see how T-Mobile's new plans and device financing structure will change these results going forward.

Source: T-Mobile

Source: http://feedproxy.google.com/~r/androidcentral/~3/mllPAiBKzP0/story01.htm

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