All businesses are Internet businesses these days. Somehow, every one gets listings on the review sites. They show up when people ask Google, Foursquare, Citysearch, Yelp and similar sites what?s nearby. People leave comments and reviews that the owner might never see.
In just five years, the number of smartphone owners who can use these services has grown. Starting at a small fraction of mobile phone users in 2007, they now top 100 million. They?re now the majority. Chances are your online reputation is affecting their purchasing decisions. It will pay to make sure your reputation is good!
Reviews are not the only factor. If you have a Facebook page, a consumer-friendly website, or a Twitter account, you can interact with customers. You can listen to them, get them excited about your brand and keep the lines of communication open. You?ll build relationships, not just customer visits. Your brand will be stronger, and that?s something that will help you grow.
If you have relationships, your customers will stick with you through tough times. They?ll let you know who they are, what they like and even give you those great ideas you?ve been searching for. If something does go wrong, you stand a better chance of making it right if you?re connected with your customers. Your bottom line is stronger and more stable when your customers know you and you know them.
To get started on?building customer relationships?and a strong foundation for your business, get a feel for the market. Check the Internet or, better yet, get an experienced company to give you the rundown. You may know the big sites, but the cool places, the latest thing in deals and reviews may be unknown to you so far. Ask for a complete reputation review.
Specialized companies which perform a?reputation review profile?your entries on a wide variety of web sites. They check Twitter and Facebook, and give you a summary of what?s being said about you. From that, you can get some idea about what kind of Facebook page you might create, what kind of ?tweets? you might broadcast on Twitter, and how you might talk to the people who are talking about you, and others like them. You can play to your strengths and their interests.
No matter what your product or service is, the Internet is a powerful force in your business? success. Know it.
Source: http://sesantos.com.ph/2012/10/21/build-long-lasting-customers-through-internet-relationships/
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